LPCUWC Vision 2052

In the summer of 2024, I was approached by Elizabeth Fung, Chair of UWCGO Hong Kong, to lead the development of a promotional video for Li Po Chun United World College’s fundraising initiative, ‘Vision 2052: Together Shaping the Next 30 Years of LPC.’ This initiative aims to shape the future of UWC Hong Kong, empowering generations of students to come. The investments are intended to strengthen the college’s academic programmes and equip students with the skills and knowledge needed to address pressing challenges both locally and globally.

With a constrained budget and a tight production schedule, the project required a structured and methodic approach. In the end, we focused on what makes LPC truly unique. Amidst a changing macro environment and with the future in mind, we agreed that the core value of a UWC education is its ability to inspire students to become, quite simply, good-natured people, an attribute no technology can replace, and one that is essential if we are to come together to address common challenges such as societal conflicts and climate change.

Considering the message, the ‘people of LPC’ were placed at the heart of the video, showcasing their resilience and positivity in the face of future challenges. The choice of a soothing track and the warm, natural color palette were thoughtfully selected to ensure the audio-visual language reinforces the central theme while remaining in harmony with LPC’s established brand identity.